1. DIGITAL MARKETING & SALES
Digital marketing is a strategy that uses interactive channels to data mine, build a tribe or community around a brand, service or product and converts leads into sales. This certification is designed to give students the “what to do,” and the “hands-on experience” to create and execute a highly profitable digital marketing strategy.
FAQ
To stay competitive in today’s digital marketing landscape, employees must be constantly learning and updating their skills. With every Google update, CRM update, automation update or any other update for that matter, digital marketing departments are struggling to stay on top of all the latest email, social media, PPC, and website design marketing strategies to stay ahead of the game.
Digital marketing is a strategy that uses interactive channels to data mine, build a tribe or community around a brand, service or product and converts leads into sales. This certification is designed to give students the “what to do,” and the “hands-on experience” to create and execute a highly profitable digital marketing strategy.
Digital Marketing & Sales course is changing the game for sales and marketing teams everywhere. Based on proven methods, this training is designed to help sales and marketing professionals sharpen their digital skills and gain a competitive edge in the marketplace. You’ll get hands-on exposure to modern CRM and marketing automation tools and learn how to generate better quality leads, drive faster conversions, and generate more revenue.
The Digital Marketing & Sales course shows you how to integrate digital techniques into your marketing and sales processes and enhance your sales performance. We introduce you to digital tools and techniques that will help you better engage prospects and achieve faster conversion rates.
- User Experience Optimization
- Search Engine Optimization
- Marketing Automation
- Sales Automation
- Web Design
- Content Creation
- Hypnotic Copywriting
- Pay Per Click Advertising
By the end of the course, participants will have in-depth understanding of:
- What’s CRM
- What’s Marketing Automation
- Lead capturing and nurturing processes
- Different types of automated campaigns
- Mapping the customer’s journey
- Improving buyer’s lifecycle
- Building customer loyalty and up-sell/cross-sell
- Tracking performance against the KPIs. Reports and dashboards
MODULES
What Makes a Successful Digital Business:
– Introduction to CRM
– Defining Marketing Automation
Deep Dive into CRM:
– Contacts, Leads, and Accounts
– Opportunities
– Pipeline and Pipeline Management
– Reports and Dashboards
– Best Practices for Working Leads
3. Deep Dive into Marketing Automation
– Lead Scoring. Implicit and Explicit Data
– Lead Capture Process. Lead Sources
– CASL. Subscription Management
– Email Best Practices
– Defining the Buyer Journey
– Establishing Thought Leadership
– Creating a Multi-channel Campaign
4. Improving buyer’s lifecycle
– Lifetime Customer Value
– Increase Engagement
– Lead Capture and Nurture
– Close More Deals
– Develop Best Customers
– Customer Surveys
Other Programs
Your learners are unique. Your brand is different. Your training should be, too. Our award-winning custom training is tailor-made to meet the increasingly complex and diverse needs that your business faces.